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content
writing
"We write copy that offers everything your prospective
customer wants and more!"
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What is
Content Writing?
Content or copy are the words that people read when they
visit your web site.
The investment you make in putting a site on the web dictates
that the content writing be done well.
The quality of the written content can make or break whether
or not you see a return on this investment.
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Hit the Bulls Eye the First Time
We write to your target customer - no hit and miss. By undertaking
comprehensive research to understand whom your target customer
is and discovering what he or she wants, we write copy that
offers everything they wanted and more!
We appeal to the right customer for your product or service.
"Who" we are writing to changes the "flavour" of the wording.
Selling auto parts to men? Just the facts, Jack! Trying to encourage
women to purchase security systems for the home? We use words
that inspire feelings of safety, comfort and pride of home in
order to evoke an emotional call to action.
We do research on similar products, services and sites, in order
to understand the overall market in your area, and play on that
knowledge to create copy that "romances" the site visitor, increasing
their desire to buy.
The Importance of Professionally Written Content
Should you tackle your web site's content or have a professional
handle the job? In order to decide, check out these facts on
how web site copy affects the overall perception of your site:
Good Print Beats Out Good Graphics
Research shows that when people explore web sites they spend
only 3-15 seconds before staying or moving on. In this short
period of time, they look not at graphics and photos but at
the print, specifically headings and subheadings. It's clear
that the first chance to engage a prospective customer is
through really well written copy.
How Much Copy Do Users Actually Read?
Online users read on average only 75% of any given page. Because
of this, it is important that calls to action and order information
are given in the top portion of the page to ensure that they
are read. Excellent writing skills are necessary to work these
in well so that your prospective customer is inspired to action.
A Frustrating Waste of Time?
On-line reading is naturally slower than reading a printed
page and so it can be frustrating if the copy content is not
clearly written. We use strong, well-written headings, subheadings
and text to encourage readers to stay longer because the longer
a customer stays the greater the likelihood of them placing
orders!
Getting 100% Value from Your Site
It has been shown that only 21% of online users read word-by-word;
the rest tend to scan a web page headline to headline, picking
up only the bolder or italicized print. Since you will want
your web site to generate more than 21% of potential sales,
it's important that all major selling points, benefits, calls
to action and order information are easy and fast to scan.
This requires a professional writing touch.
Word Power that Increases Sales
Our professional copywriters can add written content to your
site that will draw in prospective customers and increase sales.
This can be done in three ways:
Content Sweep: This is an overall clean-up
for grammar, punctuation, spelling and phrase revision. Phrase
revision is when a sentence would be better offered with the
order of the phrases changed. A content sweep would not include
any new content creation at all.
Content Renovation: This would be offered for clients
who have existing content that requires major changes.
It would include the grammar, punctuation, spelling and phrasing
clean-up, as well as some small amount of content creation.
In this case, a meeting with the client would be beneficial
in order to determine their expectations.
Content Creation: This can be offered when existing
content is sketchy or has not yet been created. New content
is written from the ground up. In this case, at least
one meeting with the client would be essential in order to
determine their expectations.
Search Engine Optimization
Search engine optimization (SEO) is an important aspect of the
written copy. With new sites on the web increasing exponentially,
gone are the days when the search engines would rank your site
by virtue of product or service alone. Now they search for pertinent
key words and phrases, placed strategically on the site in power
positions like headings, sub-headings and as often as possible
in the text without making it sound forced. Professional writing
is required to make these phrases strong and well-placed so
that your site is as highly-ranked with as many search engines
as possible. Higher ranking leads to more people finding your
site, resulting in greater sales.
With all the Facts In, It Seems Clear!
Clearly, it is important that your web copy be strongly written,
using carefully chosen words and phrases. Having a professional
web site copywriter write your content will save you money in
the long run, increasing visitors to your site which will generate
greater sales.
See more:
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Search Engine Optimization
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